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Marketing Operations Specialist (MarTech)


Marketing Operations Specialist (MarTech)

  • Portugal
  • Marketing Operations

We are interviewing and onboarding 100% virtually at this time. PagerDuty is focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working. Unless your job requirements make it necessary to be in a company office, you may choose to work in-office, remotely, or hybrid.

Marketing Operations Specialist (MarTech)

PagerDuty is looking for a Marketing Operations Specialist (MarTech) to support the day-to-day, hands-on execution of lead routing automation and data hygiene efforts in alignment with company objectives. We are looking for high-energy candidates keen to grow and inclined toward technology and the best way to optimize complex systems. This is a strategic and highly visible role, requiring partnering with both external and internal teams, including Marketing and various Sales and Leadership roles. You will be responsible for the setup, maintenance, and reporting of routing in Leandata. Reporting to the Senior Manager, Marketing Operations, and working closely with members of the Sales and Marketing team, you will leverage your understanding of marketing automation best practices and apply them to the execution of best-in-class programs. The role requires the ability to analyze complex business processes and provide technical solutions to meet business needs. 

How you impact our vision:

  • Collaborate with other Marketing Operations team members on optimizing the Pagerduty MarTech stack as well as program segmentations and implement best practices in database and contact management to increase data integrity and market reach across geographies.
  • Implement scalable data hygiene and routing best practices and ensure proper end-to-end testing of programs prior to launch.
  • Support the optimization and QA of established lead management processes, account-to-sales mapping strategy, and workflows.
  • Embrace a test-and-learn mindset; dig for actionable insight within data by applying response analysis, A/B testing, and best practices to optimize all aspects of programs.
  • Proactively monitor Lead routing performance and deliver insights and optimization recommendations to program stakeholders 
  • Analyze complex business and system processes to build detailed Business Requirements Documents, Process Flows, Project Plans, and more
  • Lead technical implementations involving working across multiple personas, including Sales, Marketing, Operations, and SFDC Development
  • Work closely with internal and client development teams to analyze technical impacts in our complex Salesforce environment
  • Proactively identify risks and opportunities during implementation, and manage stakeholders to ensure risks are mitigated, and opportunities are actioned on
  • Engage in day-to-day communications with sales and marketing at all levels to ensure we are maximizing the LeanData platform possibilities and 
  • Strategically leverage feedback to influence the MarTech Tool roadmap

Knowledge, skills, and experience

  • 2-5 years of experience in a B2B marketing environment
  • Experience working in a marketing organization that provides qualified leads to a B2B sales team and tracks results across all stages of the sales cycle/funnel
  • 2+ years of proven track record of building and executing marketing automation programs ( Marketo preferred). Marketo Certified Expert is a plus! 
  • 2+ years of experience in experience, including building campaigns and monitoring lead routing, data hygiene, and integration processes. Leandata Certified is a plus!
  • Demonstrated strength in collaborating with cross-functional peers and leaders
  • Firm grasp of marketing automation implementation best practices
  • Experience working with Agile project management tools (Jira, Asana)
  • Excellent written and verbal skills, time management, organizational, and problem-solving skills
  • Proven track record leading stakeholder engagements with demonstrated ability to understand technical concepts, guide strategy, and deliver positive results for stakeholders
  • Ability to understand and deconstruct technical products and platforms
  • Experiencing managing customer implementations across multiple stakeholders
  • Creative, resourceful, detail-oriented, and highly organized

Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.

PagerDuty Offers

We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. 

Your package may include:

  • Competitive salary and company equity
  • Comprehensive benefits package from day one
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Generous paid vacation time 
  • Paid holidays and sick leave
  • Paid employee volunteer time - 20 hours per year
  • Bi-annual company-wide hack weeks
  • Mental wellness programs
  • Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
  • HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, serving over 14,000 customers and 850,000 users worldwide, including 65% of the Fortune 100. 

For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. We are Great Place to Work-certified™ and our product is top rated in its category on TrustRadius

From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.

Learn more: Social Impact; Inclusion, Diversity, & Equity; Culture

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email and we will work with you to meet your accessibility needs.

PagerDuty verifies work authorization in accordance with the requirements of your local jurisdiction.


Learn more about our culture by checking us out on Instagram @PagerDutyLife!

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