Director, Market Intelligence
San Francisco, California, United States
Director, Market Intelligence
PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.
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We are seeking a seasoned and insightful people leader to build and lead our Market Intelligence function. In this strategic role, that will lead a small team, you will be responsible for developing a comprehensive understanding of our target markets, identifying and analyzing customer segments, and translating insights into actionable strategies and deliverables that drive marketing, sales, and product development efforts.
Key Responsibilities:
- Lead market research initiatives for the company: Design and execute qualitative and quantitative research studies to understand market dynamics, customer needs, competitor landscapes, and industry trends
- Develop and refine customer segmentation frameworks across multiple products and personas: Identify, analyze, and prioritize customer segments based on firmographics, technographics, and behavioral data
- Democratize insights - Maintain a repository of research reports, industry reports and news, customer and partner feedback so it is discoverable and usable by Marketing, Sales and Product. Synthesize and distill research data and feedback from multiple sources, and proactively share with teams via regular read-outs, research recaps, lunch-and-learns, etc
- Build and maintain a robust competitive insights program, including keeping a pulse on the latest news with key competitors, delivering win-loss intelligence, and articulating product differentiators
- Lead competitor analysis: Conduct in-depth research and analysis of key competitors, including their products, pricing, marketing strategies, and sales tactics
- Monitor competitor activity and emerging threats: Proactively identify new entrants, product innovations, and market shifts that could impact your competitive landscape
- Benchmark our performance against competitors: Analyze market share, customer acquisition costs, and other key metrics to identify areas for improvement
- Translate market insights into actionable strategies: Recommend and implement data-driven strategies for marketing campaigns, sales messaging and enablement, and product development based on segment-specific needs and opportunities
- Support product development: Provide insights into market trends and competitor offerings and customer needs to inform and shape product lifecycle decisioning
- Build and manage a high-performing team: Recruit, develop, and lead a small team that collaborates and informs cross-functional teams: Partner closely with marketing, sales, product, and other departments to ensure alignment and effective utilization of market intelligence
Basic Qualifications:
- 10+ years of experience in B2B marketing, market research, or a related field
- Proven track record of success in developing and implementing market research initiatives
- 3+ years’ experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines
- Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team
- Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights
- Deep understanding of B2B segmentation principles and best practices
- Excellent communication and presentation skills, both written and verbal
- Ability to build strong partnerships at all levels of leadership and manage by influence
Preferred Qualifications:
- Experience in high growth companies
- Software/SaaS/B2B technology industry experience is preferred.
- Experience in product marketing
The base salary range for this position is 179,000 - 289,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
Not sure if you qualify?
Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.
Where we work
PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexible workplace. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.
How we work
Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.
- Champion the Customer | Put users first to design great products and experiences.
- Run Together | Build strong teams that amplify our impact on users.
- Take the Lead | Disrupt and invent to be the first choice for users.
- Ack + Own | Take ownership and action to deliver more efficiently to users.
- Bring Your Self | Bring your best self to build empathy and trust with users.
What we offer
One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
Your package may include:
- Competitive salary and company equity
- Comprehensive benefits package from day one
- Flexible work arrangements
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO
- HibernationDuty - an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
- Paid volunteer time off - 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust. More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.
Led by CEO Jennifer Tejada, PagerDuty’s Board of Directors is 50% female and 62% URP representation. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.
PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
Go behind-the-scenes @pagerduty on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
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